PrimaLoft Fundamentals is a comprehensive guide that delves into the essentials of material science, brought to you by the innovators at PrimaLoft.

As a leader in high-performance, sustainable insulation, PrimaLoft® shares their expertise through this book, offering insights into the science behind their cutting-edge technologies. This book is used by B2B Customers as a gateway to understanding the principles that drive sustainable innovation in the world of material science.

My approach was focused on amplifying PrimaLoft's brand presence while ensuring the content is both visually engaging and highly readable. I employed bold brand colors, large headlines, and striking images to capture attention and reinforce PrimaLoft's identity.


A custom die-cut sleeve was developed that fit within an existing binder asset. The minimal branding, and slow reveal makes for a premium unveiling.


The design language of PrimaLoft Fundamentals was carried across additional educational assets, including The Loose-Fill Guide, a comprehensive overview of PrimaLoft’s down alternative options:


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